Years ending with the number five have a special significance. It’s time to look back at what we’ve learned since 2010 and what we want to achieve by 2020. The future of Social Selling is shaping up to have a defining influence on the rest of this decade.
The concept of social selling has been around since the birth of social networks over a decade ago, but searches for the term “social selling” didn’t really explode until 2011. Last year, the Sales Management Association reported that even though sales reps tend to spend more than six hours on LinkedIn every week, 80 percent of them didn’t have any training on social selling – 2015 will be the year when that number drops precipitously.