How much time are you wasting trying to sell to a client that isn’t ready? Studies say that up to half of qualified leads just aren’t ready to buy yet. They will be ready, though, with nurturing through content marketing. Smart sales professionals send these prospects the right content by their funnel stage. Nurture leads with the appropriate content and watch average order size grow by 47 percent. Less time, more money. Everybody wins.
This level of sophisticated content targeting demands mastery of a content library. Before you can master it, you need to organize or build one. The good news is, you are five steps away right now.
