Welcome to the Social Hierarchy of Organizational Needs. This is a reverse-engineering of Maslow’s Hierarchy to represent the order of importance of different elements to Social Selling success.
If you’re a sales professional, sales leader, marketing guru or sales enablement champion within your organization, PLEASE forward this to your team!
The Social Hierarchy of Organizational Needs was created to highlight the vital elements for Social Selling success. Following this structure, but in a different sequential order can mean misalignment towards any long-term organizational change.
