Being a Social Selling Trainer, one of the things that I‘m asked most about is messaging best practices; the whens, wheres and hows of messaging a prospect for the first time. There is definitely no doubt about it, this can be one of the most painstaking parts about sales in general. You spend time researching your prospect, crafting a message and deciding on the best approach for delivery only to NEVER RECEIVE A REPLY!! Frustration doesn’t even begin to describe how defeating this outcome can feel at times.
Well my friends, I have been in the game a long time. I have dealt with defeat only to come out stronger, I have learned from my mistakes and I have had the benefit of crafting sales messages alongside some of the best salesmen in the biz. Today I’d like to share with you what I’ve learned…
