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How Sales Reps and Marketers Use LinkedIn’s Sales Navigator

Sales Navigator Jpeg Lead CaptureSocial Selling has reshaped the online marketplace. When LinkedIn released Sales Navigator, it noted that that 75 percent of B2B buyers use social media to research vendors, and three out of four buyers prefer vendors recommended by their network.

To take advantage of this social marketplace, LinkedIn has assembled the tools sales reps and marketers have requested most and integrated them into Sales Navigator. Here’s a look at how to effectively use this multifaceted tool.