It’s not just a bad dream – the type where you wake up in a cold sweat, heart pounding, with a feeling of impending doom. When your content cupboard is bare, you feel naked and exposed before your audience.
For sales professionals, the content equation can seem both uncomfortable and overwhelming at times.
Content is the life blood of social selling. Without a constant source of relevant and helpful content, your prospects and potential buyers will wither on the vine and die like spoiled fruit.
Feeling an increased pressure to provide value to prospects and buyers during all stages of their buying journey, sales professionals must avoid any interruptions in their content stream or risk alienating their target audience.
Here are three strategies to fill any content chasm and help position you as a continuous, supportive resource to your buyer: