Selecting the right tool may not guarantee Social Selling success, but using the wrong pro tool may spell disaster – for both you and your organization.
In theory, tools are supposed to make our life as a social seller easier.
The right tool can increase our productivity through automation by freeing time that was previously spent on mundane, repetitive tasks.
The right tool can gather essential information in a faster and more efficient manner.
But what are the criteria for choosing a pro tool? Here are 6 fundamental questions I consider when evaluating a new pro tool for our team:
Does it Solve the Problem
Full disclosure: I have a strong affinity for shiny new objects, but that type of thinking will distract you from your purpose. The only KPIs that matter when selecting pro tools: 1) What am I trying to accomplish? and 2) What problem does this tool solve for me beyond the obvious fact that it saves me time? Unless automation is your sole objective, dig deeper.
