Getting the sales and marketing departments of any business to work together seamlessly is almost always a tug of war.
Marketing creates tons of high-value content but can’t get their sales teams to share it. Sales teams feel that they don’t have the support of marketing and are not handed enough quality leads.
It’s an age-old struggle that I’ve seen hundreds of times. In an ideal environment, sales and marketing would work together as one cohesive unit to pass information and leads back and forth openly. In reality though, it rarely works out this way.
