For several years now we have been teaching our students at Sales for Life to use their LinkedIn profile as a digital business card rather than a resume repository. As part of this training we teach our students the importance of keyword mentions on their profile for being found in search results by their prospects.
Essentially, if your summary section is filled with information about your professional experience and achievements in sales & marketing you are going to be found for the wrong keywords. If, however, your summary section is riddled with content rich keywords specific to your product/service that your buyers will use to find information during their buying journey then they are much more likely to find you and reach out.
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
