This post is not about the fact that people are slow to adopt social media in the sales process. It’s more about the correct mindset that’s needed when the decision to go social happens.
Let’s not kid around and let’s face the facts. As much as a new strategy has to fit around your company culture, you’ll also need to change some of the things you do to realize that you have to accept the new cultural realities of going social.
Management and leadership need to internalize this for the proper internalization of social selling into any sales culture.