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Buyers Respond to Great Content, Not Sales Pitches (Video)

Buyers Respond to Great Content

“The guy who hustles the most is the guy who just catches that loose ball.”
-Will Smith

I really like that quote from Will Smith because it reminds us that perseverance and resilience are probably the two most important skills in sales. Unfortunately, these are the skills that aren’t discussed enough.

The reason I’m talking about this is simple: when it comes to social selling, sales reps just aren’t trying hard enough. They’re getting lazy and doing things the same old way. Remember, every new communication medium requires a bit of a different language.