Promoting Your White Paper
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Promoting Your White Paper
All hail the Happy Hour!
We’ve all worked for companies where we invest a lot of time in building and nurturing relationships with colleagues, peers, managers, executives and the like. A lot of these extra-curricular activities take place outside of work hours.
If you’re a B2B sales professional, you might be involved in going out for dinners, happy hours, joining sports teams, and so on. While this is a great way to spend time, we forget that we can also invest time in buyer relationships.