How many times have we all heard the saying that a picture is worth 1000 words?
It’s meant to reinforce the idea that more than words, pictures can help to strike up the imagination. It makes intuitive sense, right?
If you believe the figure above about people remembering stories more than statistics, then it’s absolutely clear that words by themselves can only do so much. While words help explain your point of view, pictures can help engage people even when they don’t realize it. Pictures tell stories, and stories are remembered best!
Let me explain what I mean, in the video below.