Your website content is like an army of soldiers going around the globe, educating people and letting them find your company.
As we went through our sales opportunities for 2014, I realized that many of the opportunities were unforeseen. They were created this year and were not in our CRM the year before. All these opportunities came to us because were creating and sharing content.
They highest conversion rate come from content engagement then travelled through our conversation funnel, for example, from reading our blog then downloading eBooks.
