Cookie cutter approaches don’t work in sales. If they’re working for you, you’re probably leaving money on the table.
As sales people, we’re constantly trying to make our lives easier (that’s code for the fact that most of us are lazy). However, on social media you can’t take that old school sales approach. Although some of the tactics will work, you have to do some things a little bit different.
Every new medium requires some new etiquette, my friends.