Increase the odds of finding qualified prospects by using social selling tools to listen to potential buyers.
Have you heard that saying before? I heard it from my friend Rob Thomas recently as he described the benefits and advantages of buyers qualifying themselves.
As sales professionals, one of your hardest tasks is to make sure that the people who express interest in your products and services are in fact ready to purchase in a reasonable timeframe. This is why the sales “funnel” description is so accurate; many leads at the top amount to a trickle of closed deals at the bottom.