During a recent social selling discussion with subject matter experts, I asked, “How should a sales professional order the sections of their LinkedIn profile to be optimized for prospects?”
I was a little shocked to find that all of the answers I received were rather vague. Everyone agreed that you should put the most valuable information for your prospects first, but no one went further to suggest an order that the many sections of a profile should appear in. The lack of satisfaction I received from these vague answers prompted me to do a little research of my own.
Naturally my first thought was to turn to Google. I found many blogs that touched on the subject, but was once again surprised to find a lack of actionable specifics that had been documented by community of social content creators.