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Tony Hsieh of Zappos Would be the Ultimate Social Seller

ZapposI’ve just finished listening to Tony Hsieh’s book Delivering Happiness: A Path to Profits, Passion and Purpose, and it’s been transformational.

Our business is growing like a wildfire. With that growth, comes the need to better define our company’s core values, culture and higher purpose.

As I was listening to the book, all I could think about is how Tony’s mantra and approach to business is so similar to social selling best practices. Here is a business leader that was sharing, innovating and bringing unparalleled value – BEFORE SOCIAL SELLING. At the tail end of the book, he does talk about Twitter as a great sounding board for their business.

However, deep into Tony’s business core was not just the act of using Twitter and encouraging his entire staff to use Twitter as well, but a foundational framework to social selling success.