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The Inconvenient Truth & The 70% Piss-Off Factor

The Inconvenient Truth 70% of people hate being called. Why aren’t more people in the sales industry talking about this new reality?

I was recently watching a video by Gary Vaynerchuk (watch out for the F-bombs and keep the volume a little low on this if you’re at work) that confirmed a whole lot of insights that we’ve heard anecdotally and that major research houses are now finding as well. This is the inconvenient truth that our industry is sweeping under the rug right now.

Very simply, it’s that people hate to be called. It doesn’t mean they don’t like to talk – it’ll be a sad day in hell before that happens, my friends. However, it means that people like you, me and everyday folk, especially those that are social and connected by mobile, don’t prefer the phone as the first medium of contact.