Sales leadership is busy keeping the status quo alive because it’s proven to be effective in the past. However, times have changed and our sales approaches have to change.
Every generation or so, there seems to be a massive improvement in technology. Since the introduction of personal computing, things are evolving faster than ever before. It’s interesting to see that as technology evolves, the world of sales drags its heels.
The department responsible for advancing and propagating the latest and greatest is the one opposed to growth. While there are companies that are exceptions to this rule, status quo is still the rule.
Holding on to the status quo is not just something that we do, it’s something that’s rewarded. Entire systems and leadership brass is there to guard against offsetting and disrupting what works. These are the sacred cows of sales. Like religion, these methods are so holy that they can’t be questioned or touched.