Social selling isn’t replacing the telephone, but it is replacing cold calling.
“Baby please forget me not, I want you to remember.”
– Patrice Rushen
For those of you that are too young to remember, those are lyrics from the classic “Forget Me Nots” (seriously, check out the song).
And that’s exactly what people think the phone is saying to sales people today, “don’t forget me”. But, here’s the problem… IT’S NOT! How can it?