As social selling started to creep up on the sales community, we found out that we were all really late to the party.
While buyers were already researching solutions online, the B2B sales world finally woke up to this reality a while later.
One of the few people that brought this to our attention was Julio Viskovich. I like to refer to him as the Jedi of Social Selling. Not only because I love Star Wars, but also because Julio is one of the Top 10 Social Selling Influencers that I look to for guidance.
I had the chance to sit down with him as he explained his perspectives on social selling, where sales reps are with it, and what his predictions are for the balance of the year.