The sales process often starts with people searching online. By the time the customer gets to the store, they have already been pre-sold by valuable content and insights.
When I write blogs about people I know, I don’t use real names out of respect for the person’s privacy. My friend Bruce and Michelle are good examples.
Today, however, I’m happy to use my own personal example. Here is one of my personal social selling tales. I don’t watch a lot of TV but decided to splurge on a really nice LCD Smart TV recently.
I walked into my local Best Buy and walked out with a TV 20 minutes later. Has this ever happened to you?
