When a rock star sales rep starts complaining, you know there’s an issue with traditional cold calling.
Yesterday I had a chance to connect with one of my closest friends who I haven’t connected with in about 9 months. Yes, life is that crazy.
Michelle is a sales rock star! She’s one of the best sales professionals I know. And that’s why it was tough to hear her (of all people) complain about how brutally tough her job is. At first I thought she was just whining. But then I realized that wasn’t the case at all. She told me in detail how she had tried different ways to get in front of her prospects and nothing was working.