Trust me – I’m not just saying this because I love LinkedIn.
I’m saying this because up until now, the best sources for user generated content have been Twitter, social blog aggregators like Feed.ly or Flipboard, or digital newspapers like and Scoop.it.
They’re all amazing – but for the most part, these tools are curation machines that have only a small number of users contributing original content. Thus, the main way of using these tools is to build influencer lists for your buyer personas so that you can focus in on only those few individuals that are truly contributing to your industry.
But now LinkedIn is offering a publishing platform.
