Blog Sales 2.0 Social Selling

It’s Your Business to Know Their Business

Businessman Questions

Don’t be a businessman, be a business…man.

I’m ticking the box for another blogging milestone: improvising famous lyrics by hip-hop impresario Jay-Z on a blog about sales. Seems outlandish, but it’s quite the opposite; it’s highly relevant to what we do today.

As sales professionals, we all claim to know our customers’ business. But I’m here to argue that you don’t.