Blog Content Marketing Social Selling Q&A

Why Sales Needs to Use Content Marketing

Content MarketingWorking hard pays off” or “Work smart, not hard.” Which side of the coin are you on?

It’s plain to see that sales professionals use content marketing every day to drive lead generation efforts.

However, the majority of us believe in working hard. And I mean really, really hard. Let’s call it the way it is, sales (and marketing) are the economic drivers of our economy. Without these critical components, nothing would happen.