It’s unfortunate when words that once meant something are now being used by anyone and everyone. Words have real power and meaning but only when backed up by real action.
Although words aren’t anyone’s monopoly, we do expect that those who use them do so carefully.
And although I’m not advocating that we copyright words, as individuals we all have the unique ability to make conscious decisions on what words we do use.
Possibly the two most overused (and over-abused) words in business today are trusted advisor. I’m sure we’ve all worked for (or currently work for) companies that have told the world how they endeavor to be the customer’s trusted advisor.