Blog Sales Social Selling

Buying Cycles vs. Sales Cycles

Buying Cycle

It’s time for sales to grow up. It’s no longer about our sales cycle, it’s about our customers’ buying cycle.

I recently met with two passionate and smart chaps in London, England from Artesian Solutions (hence, the usage of the term chaps).

Andy Sadler and Dale Roberts are dinosaur pushers. They’re pushing the slow-moving and ever-lazy beast of sales. They question the efficacy of doing things normally or routinely and it was inspiring to see this level of innovation from across the pond.

You see, Andy and Dale firmly believe in the transformative power of social media in B2B sales.