In the frantic world of sales that we live in, it’s easy forget what’s really right for the customer. We’re so focused on transactions that we overlook the bigger opportunity: relationships.
Whether you’re in the world of car sales, software sales, or B2B office supply sales, this one applies to all of us.
Our sales world is built around transactions. In the new connection economy, this approach is DOA. If you believe the saying caveat venditor (seller beware), the majority of us in our industry are dead meat.
