No one knows your customers more intimately than your sales team. The death of mass marketing has allowed marketers to turn their sales professionals into micromarketers.
In a recent blog by Forrester’s Nate Elliot, he shared an Open Letter to Facebook’s Mark Zuckerberg.
There are some eye-opening facts in that post about how Facebook is the least effective form of advertising on social channels (Twitter being the second least effective, in case you were wondering).
Marketers were asked to rate their sentiments and the data is fairly conclusive.