It’s time to re-evaluate the approach that salespeople take to email marketing.
That’s it! I’ve had it with email marketing. It’s amazing to me how every company I speak with tries to sell me on their uniqueness.
An off-the-shelf software solution comes with a promise that their requirements are special and it needs much customization.
An interview for a VP of Sales role comes with prophetic statements that their processes are unlike any others. “You’ll see,” they say.