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Blowback! Social Media and the Next Great Corporate Sales Challenge

Sales Challenge

Social media has created a new dynamic in the relationship between salespeople and customers. For organizations still living in the 90’s, embracing this dynamic is the next great sales challenge.

There are many analogies, explanations, laws, theories, concepts and interpretations of karma.

Maybe I’m too simplistic, but I like to think of it as the law of causality (like Wikipedia describes).

In military terms, we’d call it blowback: suffering an unintended consequence due to your actions (or lack of). I don’t think that many corporate leaders today are naïve enough to think that they’re just buying time, imagining they won’t get left behind as the world of business evolves.