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The 4-Minute Mile: Extreme Certainty

Extreme Certainty

In the recorded history of professional running, experts long held the belief that human beings could never run a mile in 4 minutes. Scientific reasons were delivered to support this hypothesis and the typical propaganda then ensued.

Roger Bannister came along on May 6, 1954 (almost 60 years ago) and shattered those expectations. What was so different about him that he was able to do this? Scientists were clear as crystal on how human physiology couldn’t achieve this. So what happened?

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Blog Social Selling

Ensuring Social Selling Adoption: The Sales Professionals Edition

Sales Professionals EditionOn top of all the work sales professionals have to do, now there’s this thing called Social Selling. You don’t know what it is but you do know that you don’t have time for it. There’s too much on your plate. Too much on the go.