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Dr. Oz or Dr. No-Name: Social Selling Branding Perspectives

Branding

Imagine for a moment you were living in Chicago and looking for a family Doctor. You see that there is a Doctor close by accepting new patients and, as luck would have it, so is Dr. Oz. Yes, the Dr. Oz from TV. Who do you go to? The answer is fairly obvious. Most people would choose Dr. Oz.