You might be wondering what the differences are between Cold Calling & Social Selling so I took the time to list some pros and cons for you to consider. I’m not going tell you how to sell. I don’t know your industry, product, sales process, or your crazy boss. Or how your crazy boss expects you to sell for that matter. I simply don’t have enough detail to say. What I can do/will do in this quick post, I’ll give it to you straight. What are the pros and cons between Social Selling and Cold Calling? I’ll lay it out so you can make an informed decision on where to invest your time, money, and sweat in sales. And if you’re looking for empirical evidence to support your own Social Selling efforts (cause that’s what all this is really about), look here.
