When I was in corporate real estate in 2004, LinkedIn wasn’t really that popular. We used one specific trigger event OVER and OVER that worked to book new meetings! The concept was simple – call a decision-maker in building ABC, and mention insightful tips about their building & landlord… Then mention that I’m “in their building next week (date/time), and are free at (time) to talk about their upcoming lease”. I don’t know what it was, but CFO’s and Presidents of companies all around Toronto felt abridged to invite you to share your insightful news.
