Month: July 2013

Within the mechanics of marketing communication, we have proven time and time again that a good Call to Action can often be exactly what is needed to sway an individual’s thinking, what they are feeling, and most importantly what they are doing. Additionally, there’s lots of irrelevant qualitative advice out there for Sales Professionals like “be more empathetic”, or “do this”, or “don’t do that”.

It is bothersome to me that, more often than not, the advice comes without specifics. I have always found myself walking out of training sessions asking myself, “Yeah, but how do I do it?”
“What exactly should I say?” or “What exactly do I do?”