Categories
Blog Sales 2.0 Sales Advice Social Selling

“A Picture Speaks a Thousand Clicks” – Google Authorship

Google Authorship

Google authorship – what is it, and why do I need to know about it?

After investing hours upon hours creating catchy, insightful blog posts and otherwise gripping content, you want to make sure you are publishing them in a way that the information gets picked up and actually gets seen. I’ve heard recently that it’s one thing to create something worth sharing online, another to create something worth sharing around the table at a dinner party. Let’s just focus online for the time being.

Categories
Blog LinkedIn Sales 2.0 Social Selling

How Can I Use Competitive Intelligence to My Advantage?

Competitive Intelligence

Attention sales professionals! If you expect to dial everyone in your prospect list to discover new opportunities, chances are you are still likely missing most of them in your patch (geographic or vertical).

In most organizations, the responsibility for competitive intelligence typically resides inside marketing departments. Charts, info graphics, SWOT analysis, and other data points are gathered and presented. This is extremely valuable and helps sales professionals gain a deeper understanding of what makes their company’s brand and offerings unique.

Categories
Blog LinkedIn Sales 2.0 Social Selling

Social Selling: More Meetings & More Sales

Categories
Blog LinkedIn Social Selling

LinkedIn Training is Not Social Selling