If you’re a VP of Sales, I want you to walk into Marketing’s office and ask them one simple question “With what & how are you monitoring opportunities for us?” I’ll bet you, you’ll hear this:
“We are using Google Alerts !” or if you’re more advanced, “We have Radian6 or Sysomos!”
Now ask Marketing “what are you monitoring?” HERE IS THE PAINFUL PART…
“We’re monitoring our corporate name, a few competitors’ names & some keywords, all on , Facebook & Twitter .”
