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So You Hate Cold Calling – Then STOP! Social Selling is Here!

I just don’t get it. Why do sales reps that hate cold calling still do it?

I came from the sales era where all I had was a phone and a printed list of prospects. My first sales job didn’t include a computer on my desk! As blind as that seems now, remember that prospects were equally blind. The internet was useless and prospects learnt from brochures and your cold calls. If you didn’t call them, they won’t learn about new product initiatives.