We have helped 100’s of sales reps drive business using Social Selling. These sales reps understood the value of preparing themselves for the next sales evolution. They also realized that there’s one law from the “sales god’s” that will never be broken – selling takes time. Nurture, Nurture, Nurture! There has never been a magic bullet, nor will there ever be. It’s important to start building your social Klout today!
I started my true sales career on November 1, 2004 – 10 months after finishing my MBA. I’d had a role at BMO Nesbitt Burns from 2000-2002, but I wouldn’t consider that true sales. On November 1, 2004, I walked into a corporate real estate firm, housing 30+ sales reps all in crisp white shirts, dark suits and polished shoes, ready to do battle. The only problem was, I had no formal sales training – so I was scared. I didn’t know what I was capable of accomplishing in the sales world. I also had a massive $50,000 MBA debt that I dragged around like a boat anchor.
Over the last 8 years, I’ve been a sales rep, sales manager, sales director, and now sales leader. I’ve also been an entrepreneur for 3 years, giving me a first-class ticket to 100’s of sales departments across North America. I thought I’d share the top 10 lessons I’ve learned so far (in no particular order).
Social Selling is the most powerful sales methodology since the advent of email. Sales reps across North America are learning to blog, make videos and start conversations on LinkedIn. Many progressive marketing departments are now using social monitoring tools like Radian6 to listen for opportunities or threats. The question is, how are they listening and what are they listening to?